Amsterdam 2020 - The Digital Benchmark

CRO approach



We provide our clients with trainings of CRO methodologies (Conversion Rate Optimization). Our challenge is to improve conversion rate through the following steps: - design optimisation; - a conversion focused methodology; - a continuous improvement-based approach; - reduction of user's pain points. Our offering also includes the realization of a digital index to analyse our client’s digital maturity in order to position it in comparison with their competitors. We also train teams to identify the appropriate KPIs that will help them manage efficiently their CRO strategy.