In just three years, the situation has changed radically for the marketing teams. Digital is clearly no longer perceived as an isolated island, while mastering the various channels and solutions requires increasingly sophisticated expertise. The Customer Data Platform (CDP) amplifies the value of existing solutions (DMP, CRM...) to give more meaning to data and ensure marketing ROI in the digital age.
In this workshop, we will analyze why CDP is not just another acronym but a real technological revolution.
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