DescriptionWhat are the challenges facing retailers? What use cases can be implemented to address them? This overview aims to identify and categorize the main players in the phygital market as well as new innovative solutions. Concrete use cases are studied throughout the customer journey: before arriving at the store (e-reputation, local drive-to-store campaigns...) when discovering the product (research, availability, product information) and during the final stage of purchase (clienteling, waiting, purchase, delivery).
Phygital: how to increase in-store traffic and ensure customer conversion
Sep 29th, 09:20 am - 10:00 am
Digital Factory Group Director