Amsterdam 2020 - The Digital Benchmark


Data has always been used in companies for performance objectives (reporting, business intelligence department...). But with digitalisation, the flow of data is becoming more and more important and all the company's business lines are concerned. Data sources have exploded. In addition to the so-called classic data from sales, logistics and customers, there are also data from digital, social networks, connected objects, etc. The types of data have also multiplied (images, voices, etc.). All data (even unstructured data) can be processed today, and even more so tomorrow, thanks to big data, artificial intelligence, machine learning... As a result, data becomes the core of most organizations' stated strategy. Beyond the rhetoric, what is the reality? And how can we move towards performance? We will illustrate these questions through several practical cases.

This session is presented by