Can we (well) communicate without a nervous system?
Room: Room 1
Nothing is more frustrating than wanting to say something without being able to express it. Nothing is more frustrating than having lots of ideas for data marketing use cases but not being able to make them "live". Gone are the days of fashionable acronyms, it is time to build your Data Marketing architecture centred on your current and future needs, involving all of your teams in a coordinated manner to serve in a personalized, responsible and efficient way your customers and prospects.