Today, it is essential to obtain explicit consent from individuals to comply with regulations... but also to establish the basis for a solid relationship with its customers.
In collaboration with a prestigious client, we will illustrate why and how the implementation of a Preference Center allows you to transform legal constraints into a real marketing advantage: it is the solution to collect users' consent and be in compliance with the law while promising them good content at the right frequency.
It's also an ideal space to enrich your database and create buy-in around your brand.
Legal requirement or marketing advantage? 3 reasons for building in a Preference Center