Description

When Apple started tracking protection back in 2017, inventory prices dropped by up to 60%. Now Google and Apple have announced the death of cookies and IDFAs as the lead currencies of the internet. The threat to the internet economy is real - and the clock is ticking. What seems like an abstract nightmare that can't be overcome and invites procrastination - has a solution. The customer identity explained right, by showing how to future-proof your marketing through intelligence and addressability.

No cookies, no IDFA, no problem. The future of identity resolution explained right

Sep 29th, 10:05 am - 10:15 am

Presented by

Léonard Steger

Zeotap

Country Manager France

Themes

Data Quality Data Integration

This session is presented by

oneday

Stand - 34

Zeotap

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful customer experiences.