Description

What are the challenges facing retailers? What use cases can be implemented to address them? This overview aims to identify and categorize the main players in the phygital market as well as new innovative solutions. Concrete use cases are studied throughout the customer journey: before arriving at the store (e-reputation, local drive-to-store campaigns...) when discovering the product (research, availability, product information) and during the final stage of purchase (clienteling, waiting, purchase, delivery).

Phygital: how to increase in-store traffic and ensure customer conversion

Sep 29th, 09:20 am - 10:00 am

Presented by

Julien Maillard

Hager

Digital Factory Group Director

Themes

Web Analytics Store Analytics Drive-to-store Strategy

This session is presented by

consulting

Stand - 13

Thinkmarket

Thinkmarket supports executive management and Digital, Marketing, Retail, Customer relations management towards their business model transformation, implementing “activatable strategy” in a...