Description
Lead generation is one of the major levers of inbound marketing to increase business growth. In fact, the three steps of inbound marketing can be declined on the axis of lead generation: attracting qualified traffic to your digital resources, converting this traffic into leads and building customer loyalty so that they generate additional business. In order to explain the success factors of such a strategy, we will trace the paths of two companies with different dimensions, objectives and characteristics.Solutions to consider: Salesforce Pardot, HubSpot, Marketo, Oracle Eloqua, Active Campaign.
