DescriptionFor the first time since a long time, the share of search ads in the United States has risen from 38.2% to 37.2%. Although Mountain View's results are still positive, this is a signal to be taken into account. Still dominant in the marketing mix of advertisers, SEA no longer seems to be untouchable. CPCs too high, difficult tracking, powerful alternatives, Google bashing... the reasons for anger are starting to accumulate. We will present the different levers that will have to be explored in 2020: SEA & Machine Learning, Retail Media (campaign optimization), Search Walled Garden (ASO, Search Intelligence) and new uses (Vocal Search, Visual Search).
Solutions to consider : Google Search Ads 360, Amazon Ads, Marin Software, Kenshoo, Dolead, Kamp'n, Deepreach, Channable, Lengow, Captify, Yeaxt, Uberall, Bandify.
ASO market: App Annie, Sensor tower, AppTweak, AppFigures, AppFollow, App Codes, Apptopia, Tune & Apptentive.