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When Apple started tracking protection back in 2017, inventory prices dropped by up to 60%. Now Google and Apple have announced the death of cookies and IDFAs as the lead currencies of the internet. The threat to the internet economy is real - and the clock is ticking. What seems like an abstract nightmare that can't be overcome and invites procrastination - has a solution.
The customer identity explained right, by showing how to future-proof your marketing through intelligence and addressability.
No cookies, no IDFA, no problem. The future of identity resolution explained right