While the GDPR has opened a strong sequence of awareness raising on the issue of personal data, the story is far from over. The CNIL's latest recommendations go beyond the text of the GDPR itself. At the same time, Apple has implemented ITP in its Safari browser (Intelligent Tracking Prevention) and Google is preparing the end of third party cookies within the next two years. Consent is no longer just a compliance issue, but a marketing issue in its own right. Faced with this, what strategy should you adopt and what changes await you?
From consent to the management of marketing preferences