Welcome Speech
Room 1
PK
Philippe Khattou
EBG
Directeur du Digital Benchmark
Detailed Agenda
Day 1 :
September 28, 202014:20 - 14:30
14:40 - 14:50
Why you won't recognize SEO in 5 years
Room 1
To receive the content of this session, please send an email to benchmark@ebg.net
SEO - Search Engine OptimizationSEA Search Engine Advertising
FA
Fabrice Alizon
Pixalione
Président-Fondateur
15:00 - 15:10
Can we (well) communicate without a nervous system?
Room 1
Nothing is more frustrating than wanting to say something without being able to express it. Nothing is more frustrating than having lots of ideas for data marketing use cases but not being able to make them "live". Gone are the days of fashionable acronyms, it is time to build your Data Marketing...
DMP - Data Management PlatformCDP - Customer Data Platform
GF
Grégoire Fremiot
mediarithmics
Chief Revenue Officer
15:15 - 15:55
Data & Activation: market overview and focus on Customer Data Platforms
Room 1
Online
In recent years, the data marketing market has shifted dramatically from traditional CRM systems, which managed sales and customer support, to marketing automation, then to DMP for digital profile management... and now to the CDP (Customer Data Platform), which was the new 2019 addition to the...
Web AnalyticsDMP - Data Management PlatformCDP - Customer Data PlatformDisplayPersonalization
GG
Grégory Garnier
Colombus Consulting
Associé
LM
Leonardo Mastromauro
Transdev
Head of CRM and Digital Marketing
15:15 - 15:55
VoiceTech: Market Overview and Solutions for Businesses
Room 4
Online
If the Voice is obvious, understanding the abundant ecosystem of Voicetech players is much less so. What are the different vendors that gravitate around voice technologies? How to select the ideal partner and, above all, how to seize the opportunities opened up by this emerging revolution?
In...
Voice App
WEB
Widad El Bouchouki
Thinkmarket
Consultante Senior
IE
Isabelle Eloir
SPB
Directrice Marketing
AM
Arnaud Marcilly
Thinkmarket
Directeur Associé
15:15 - 15:55
Designing a product or service with UX Design
Room 3
Online
In just one decade, a new approach to design has crossed the Atlantic. Research is now increasingly focused on user satisfaction when they come into contact with a product or service.
Before considering how the UX Designer can achieve this goal, let's first understand the interests of such an...
CEM / UX AnalyticsUser Testing
JK
Jean-Philippe Kmiec
Nexton
Design Lead UX/UI
15:15 - 15:55
CEM, testing and personalisation: tools for a global CRO approach
Room 2
Online
PersonalizationCEM / UX AnalyticsCRO Conversion Rate Optimization
JR
Julien Ribourt
Converteo
Partner Analytics x Digital Products
20:00 - 23:30
Gala Dinner - The National Maritime Museum
Amsterdam City
Day 2 :
September 29, 202009:20 - 10:00
For a marketing data governance driven by business services
Room 3
Online
There is no denying that data is transforming the way most marketing activities and jobs are carried out across all sectors. However, while a good management of data is a strength, a bad one creates the opposite effect.
As soon as companies try to put data at the heart of their operations,...
Data StrategyData ProfilingData QualityMetadata ManagementData SecurityReference & Master DataData Integration
LG
Léa Guyon
Converteo
Manager
09:20 - 10:00
Phygital: how to increase in-store traffic and ensure customer conversion
Room 4
Online
What are the challenges facing retailers? What use cases can be implemented to address them? This overview aims to identify and categorize the main players in the phygital market as well as new innovative solutions. Concrete use cases are studied throughout the customer journey: before arriving at...
Web AnalyticsStore AnalyticsDrive-to-store Strategy
JM
Julien Maillard
Hager
Digital Factory Group Director
AM
Arnaud Marcilly
Thinkmarket
Directeur Associé
HO
Hugues Odasso
Thinkmarket
Consultant Senior
09:20 - 10:00
The new uses of Search & SEA
Room 1
Online
For the first time since a long time, the share of search ads in the United States has risen from 38.2% to 37.2%. Although Mountain View's results are still positive, this is a signal to be taken into account. Still dominant in the marketing mix of advertisers, SEA no longer seems to be...
SEO - Search Engine OptimizationSEA Search Engine AdvertisingVocal Search
JL
Jérémy Lacoste
Waisso
Team Manager Acquisition & Data Marketing
09:20 - 10:00
Analysis of PIM / DAM solutions
Room 2
Online
In order to improve product presentation, diversify its catalogue, animate its product offer and enrich the user experience, it is essential to ask you the right questions. Is the description of the product page detailed and clear enough? Does the consumer find his way through all the product...
Reference & Master DataE-commerce PlatformPIM / DAM
PM
Pascal Malotti
Valtech
Strategy & Development Director
10:05 - 10:15
No cookies, no IDFA, no problem. The future of identity resolution explained right
Room 1
Online
When Apple started tracking protection back in 2017, inventory prices dropped by up to 60%. Now Google and Apple have announced the death of cookies and IDFAs as the lead currencies of the internet. The threat to the internet economy is real - and the clock is ticking. What seems like an abstract...
Data QualityData Integration
LS
Léonard Steger
Zeotap
Country Manager France
10:15 - 10:40
How to successfully generate leads via an inbound marketing strategy?
Room 4
Online
Lead generation is one of the major levers of inbound marketing to increase business growth. In fact, the three steps of inbound marketing can be declined on the axis of lead generation: attracting qualified traffic to your digital resources, converting this traffic into leads and building...
Marketing Automation B2B
CN
Christian Neff
Markentive
CEO
10:15 - 10:40
Implementation of a CRO approach: from segmentation to activation
Room 1
Online
To illustrate the CRO approach, we will present the strategy implemented by an online bank to improve the conversion rate of its offers based on a fine segmentation.
DisplayPersonalizationCRO Conversion Rate OptimizationRecommendation & Personalization
ML
Marine Lewandowski
Jellyfish
Analytics & Optimization Manager
10:15 - 10:40
Managing customer irritants: how to track down the blind spots of omnicanality
Room 5
Online
In this era of hyperchoice, the consumer is more demanding and unfaithful than ever. At the same time, an omnichannel journey is punctuated by potential irritants.
New approaches and combined technologies make it possible to address these irritants: emotion mapping, machine learning, low-code...
Drive-to-store StrategyOmnichannel Client Relationship
BH
Benjamin Hannache
Keley Consulting
Directeur Général Adjoint
KJ
Karin Jouanno
Keley Consulting
Lead UX Design Center
10:15 - 10:40
Data Performance: assessment of the level of maturity and implementation of a Data strategy
Room 2
Online
Data has always been used in companies for performance objectives (reporting, business intelligence department...). But with digitalisation, the flow of data is becoming more and more important and all the company's business lines are concerned. Data sources have exploded. In addition to the...
Data StrategyData QualityData IntegrationDataviz / DashboardingCDP - Customer Data PlatformData Science
DR
David Robin
Colombus Consulting
Directeur associé
VV
Valentin Vivier
France Télévisions
Responsable de projets Data
10:15 - 10:40
Making sense of AI industrialization
Room 3
Online
To give a meaning to the industrialization of an AI project is to succeed in combining long term stakes (company strategy), short term stakes (professions), and sometimes ethical stakes (which can be expressed in the creation or the training of the algo (facial recognition, bias...). Giving...
Data ScienceAI - Artificial Intelligence
LF
Laurent Felix
Ekimetrics
Partner
10:50 - 12:30
One-2-One Meetings / Coffee Break
12:35 - 13:05
Workshops
13:05 - 14:00
Lunch
14:05 - 14:45
One-2-One Meetings / Coffee Break
Day 3 :
September 30, 202009:00 - 14:00
Networking activities in the city of Amsterdam
Amsterdam City
