Today the Johan Cruijff ArenA is the heart of one of the most vibrant areas of Amsterdam. It is here where the stadium and its founding partners created an unprecedented innovation platform to test and grow solutions that make the lives of people better. Innovations that have an immediate positive impact and, at the same time, have the potential to help solve the 21 Century urban and societal challenges in the areas of mobility, crowd control, security, visitor engagement, and citizen wellbeing in a sustainable and inclusive way.
