While digital technology offers us the promise of being able to measure everything in almost real time, many people still navigate their media budgets on sight. If the media jungle is dense with drivers, agencies and indicators, how can you arm yourself with the right figures to steer your investments?
This workshop will be an opportunity to ask yourself the following questions:
How can I manage my media investments?
How can I reconcile data from all my levers with my web analytics data?
How can I make sure that my partners provide me with my data?
Is automating my data>insights process really possible?
Mixing site- and ad-centric data despite the media jungle. 5 lessons learned from 8,000 dashboards