Description
GDPR, COVID-19, end of cookie, ... companies are struggling to navigate between the various market developments and the current context. How do you deliver a successful marketing strategy (the right message to the right person on the right channel at the right time) that stands the test of fads and delusions in the long term? How to regain control and develop a data marketing infrastructure adapted to your context and capable of evolving according to your growth and market fluctuations? During the workshop, we will answer these questions and help you make more informed decisions in the future.How to build a coherent and sustainable data marketing infrastructure in this complex period?
Sep 29th, 12:35 pm - 01:05 pm
Presented by
AL
Aurélie Lucereau
mediarithmics
Business Development Manager
AP
Anaïs Prost-Coletta
Hachette Livre
Responsable de Projets Data
JR
Jérémy Remus
mediarithmics
VP Sales France
