All Sessions

Dates

Sep 28Sep 29Sep 30

Topics

Partners

Conference7

Keynote4

Welcome Speech

Philippe Khattou

EBG

Directeur du Digital Benchmark

Why you won't recognize SEO in 5 years

To receive the content of this session, please send an email to benchmark@ebg.net

Fabrice Alizon

Pixalione

Président-Fondateur

Can we (well) communicate without a nervous system?

Nothing is more frustrating than wanting to say something without being able to express it. Nothing is more frustrating than having lots of ideas for data marketing use...

Grégoire Fremiot

mediarithmics

Chief Revenue Officer

No cookies, no IDFA, no problem. The future of identity resolution explained right

When Apple started tracking protection back in 2017, inventory prices dropped by up to 60%. Now Google and Apple have announced the death of cookies and IDFAs as the...

Léonard Steger

Zeotap

Country Manager France

Use case6

Analysis of PIM / DAM solutions

In order to improve product presentation, diversify its catalogue, animate its product offer and enrich the user experience, it is essential to ask you the right...

Pascal Malotti

Valtech

Strategy & Development Director

Data Performance: assessment of the level of maturity and implementation of a Data strategy

Data has always been used in companies for performance objectives (reporting, business intelligence department...). But with digitalisation, the flow of data is...

Valentin Vivier

France Télévisions

Responsable de projets Data

How to successfully generate leads via an inbound marketing strategy?

Lead generation is one of the major levers of inbound marketing to increase business growth. In fact, the three steps of inbound marketing can be declined on the axis...

Implementation of a CRO approach: from segmentation to activation

To illustrate the CRO approach, we will present the strategy implemented by an online bank to improve the conversion rate of its offers based on a fine segmentation.

Marine Lewandowski

Jellyfish

Analytics & Optimization Manager

Making sense of AI industrialization

To give a meaning to the industrialization of an AI project is to succeed in combining long term stakes (company strategy), short term stakes (professions), and...

Managing customer irritants: how to track down the blind spots of omnicanality

In this era of hyperchoice, the consumer is more demanding and unfaithful than ever. At the same time, an omnichannel journey is punctuated by potential irritants. New...

Karin Jouanno

Keley Consulting

Lead UX Design Center

Benjamin Hannache

Keley Consulting

Directeur Général Adjoint

Workshop2

Digital for the customer experience

What are the trends in customer experience as we see them in today's market? What is the added value that a great customer experience can bring to a company? We will...

SEO & SEA: The 8 key trends and actions to manage your acquisition strategy

The digital transformation within companies is accelerating, intensifying a competition for visibility both in SEO and SEA in a digital ecosystem dominated by Google....

Directeur Général Associé

Networking1

Networking activities in the city of Amsterdam

CEM, testing and personalisation: tools for a global CRO approach

Julien Ribourt

Converteo

Partner Analytics x Digital Products

Data & Activation: market overview and focus on Customer Data Platforms

In recent years, the data marketing market has shifted dramatically from traditional CRM systems, which managed sales and customer support, to marketing automation,...

Leonardo Mastromauro

Transdev

Head of CRM and Digital Marketing

Designing a product or service with UX Design

In just one decade, a new approach to design has crossed the Atlantic. Research is now increasingly focused on user satisfaction when they come into contact with a...

VoiceTech: Market Overview and Solutions for Businesses

If the Voice is obvious, understanding the abundant ecosystem of Voicetech players is much less so. What are the different vendors that gravitate around voice...

For a marketing data governance driven by business services

There is no denying that data is transforming the way most marketing activities and jobs are carried out across all sectors. However, while a good management of data is...

Phygital: how to increase in-store traffic and ensure customer conversion

What are the challenges facing retailers? What use cases can be implemented to address them? This overview aims to identify and categorize the main players in the...

Julien Maillard

Hager

Digital Factory Group Director

The new uses of Search & SEA

For the first time since a long time, the share of search ads in the United States has risen from 38.2% to 37.2%. Although Mountain View's results are still positive,...

Jérémy Lacoste

Waisso

Team Manager Acquisition & Data Marketing