Agenda - All sessions

Amsterdam 2020 - The Digital Benchmark

All Sessions

Dates

Sep 28Sep 29Sep 30

Topics

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Conference (7)Keynote (4)Use case (6)Workshop (2)Networking (1)

03:15 pm - 03:55 pm

CEM, testing and personalisation: tools for a global CRO approach

Partner Analytics x Digital Products

03:15 pm - 03:55 pm

Colombus Consulting

Data & Activation: market overview and focus on Customer Data Platforms

In recent years, the data marketing market has shifted dramatically from traditional CRM systems, which managed sales and customer support, to marketing automation,...

Grégory Garnier

Colombus Consulting

Leonardo Mastromauro

Head of CRM and Digital Marketing

03:15 pm - 03:55 pm

Designing a product or service with UX Design

In just one decade, a new approach to design has crossed the Atlantic. Research is now increasingly focused on user satisfaction when they come into contact with a...

Jean-Philippe Kmiec

Design Lead UX/UI

03:15 pm - 03:55 pm

VoiceTech: Market Overview and Solutions for Businesses

If the Voice is obvious, understanding the abundant ecosystem of Voicetech players is much less so. What are the different vendors that gravitate around voice...

Widad El Bouchouki

Consultante Senior

Directrice Marketing

Arnaud Marcilly

Directeur Associé

09:20 am - 10:00 am

For a marketing data governance driven by business services

There is no denying that data is transforming the way most marketing activities and jobs are carried out across all sectors. However, while a good management of data is...

09:20 am - 10:00 am

Phygital: how to increase in-store traffic and ensure customer conversion

What are the challenges facing retailers? What use cases can be implemented to address them? This overview aims to identify and categorize the main players in the...

Julien Maillard

Digital Factory Group Director

Arnaud Marcilly

Directeur Associé

Consultant Senior

09:20 am - 10:00 am

The new uses of Search & SEA

For the first time since a long time, the share of search ads in the United States has risen from 38.2% to 37.2%. Although Mountain View's results are still positive,...

Jérémy Lacoste

Team Manager Acquisition & Data Marketing