Amsterdam 2020 - The Digital Benchmark

ML

Marine Lewandowski

Jellyfish

Analytics & Optimization Manager

https://twitter.com/Marine_lewando

https://www.linkedin.com/in/marine-lewandowski/

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10:15 am - 10:40 am

Implementation of a CRO approach: from segmentation to activation

To illustrate the CRO approach, we will present the strategy implemented by an online bank to improve the conversion rate of its offers based on a fine segmentation.

Marine Lewandowski

Analytics & Optimization Manager

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