Detailed Agenda
Day 1 :
September 28, 202007:00 - 13:00
13:00 - 14:20
Lunch
14:20 - 14:30
Welcome Speech
Room 1
PK
Philippe Khattou
EBG
Directeur du Digital Benchmark
14:40 - 14:50
Why you won't recognize SEO in 5 years
Room 1
To receive the content of this session, please send an email to benchmark@ebg.net
SEO - Search Engine OptimizationSEA Search Engine Advertising
FA
Fabrice Alizon
Pixalione
Président-Fondateur
15:00 - 15:10
Can we (well) communicate without a nervous system?
Room 1
Nothing is more frustrating than wanting to say something without being able to express it. Nothing is more frustrating than having lots of ideas for data marketing use cases but not being able to make them "live". Gone are the days of fashionable acronyms, it is time to build your Data Marketing...
DMP - Data Management PlatformCDP - Customer Data Platform
GF
Grégoire Fremiot
mediarithmics
Chief Revenue Officer
15:15 - 15:55
CEM, testing and personalisation: tools for a global CRO approach
Room 2
Online
PersonalizationCEM / UX AnalyticsCRO Conversion Rate Optimization
JR
Julien Ribourt
Converteo
Partner Analytics x Digital Products
15:15 - 15:55
Designing a product or service with UX Design
Room 3
Online
In just one decade, a new approach to design has crossed the Atlantic. Research is now increasingly focused on user satisfaction when they come into contact with a product or service.
Before considering how the UX Designer can achieve this goal, let's first understand the interests of such an...
CEM / UX AnalyticsUser Testing
JK
Jean-Philippe Kmiec
Nexton
Design Lead UX/UI
15:15 - 15:55
VoiceTech: Market Overview and Solutions for Businesses
Room 4
Online
If the Voice is obvious, understanding the abundant ecosystem of Voicetech players is much less so. What are the different vendors that gravitate around voice technologies? How to select the ideal partner and, above all, how to seize the opportunities opened up by this emerging revolution?
In...
Voice App
WEB
Widad El Bouchouki
Thinkmarket
Consultante Senior
IE
Isabelle Eloir
SPB
Directrice Marketing
AM
Arnaud Marcilly
Thinkmarket
Directeur Associé
15:15 - 15:55
Data & Activation: market overview and focus on Customer Data Platforms
Room 1
Online
In recent years, the data marketing market has shifted dramatically from traditional CRM systems, which managed sales and customer support, to marketing automation, then to DMP for digital profile management... and now to the CDP (Customer Data Platform), which was the new 2019 addition to the...
Web AnalyticsDMP - Data Management PlatformCDP - Customer Data PlatformDisplayPersonalization
GG
Grégory Garnier
Colombus Consulting
Associé
LM
Leonardo Mastromauro
Transdev
Head of CRM and Digital Marketing
16:05 - 16:45
One-2-One Meetings / Coffee Break
16:50 - 17:20
Workshops
17:30 - 18:50
One-2-One Meetings / Coffee Break
20:00 - 23:30
Gala Dinner - The National Maritime Museum
Amsterdam City
