Name: Amsterdam 2020 - The Digital Benchmark
Start: 2020-09-28T09:00:46+02:00
End: 2020-09-30T19:00:00+02:00
Location: Beurs van Berlage

Recommendation & Personalization

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Implementation of a CRO approach: from segmentation to activation

To illustrate the CRO approach, we will present the strategy implemented by an online bank to improve the conversion rate of its offers based on a fine segmentation.

Marine Lewandowski

Jellyfish

Analytics & Optimization Manager

All

silver

Online

Recommendation & Personalization

Coming Sessions

Implementation of a CRO approach: from segmentation to activation

All

AB Tasty

Primelis

Tealium

All Speakers

Marine Lewandowski

Jellyfish

Analytics & Optimization Manager

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